Landing States
A landing state highlights feature possibilities with positive messages, clear CTAs, and engaging visuals, turning empty content into an opportunity for creativity and exploration.
Designing a landing state focuses on user engagement and motivation. Unlike a typical empty state that shows a lack of content, a landing state highlights the possibilities offered by the feature. It uses positive and inspiring messages, emphasizing that the user has everything they need to create new things. The interface should be clear and attractive, with well-defined calls to action to guide the user through their first steps. Illustrations or animations can reinforce the message and capture attention. The goal is to turn the absence of content into an opportunity for discovery and creativity, encouraging the user to explore and fully utilize the offered feature.
Tags
#UserEngagement #PositiveExperience
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